Hi all, hope you liked our recent article on how to start a blog. Today, we’ll look at the common SEO mistakes you need to avoid when building a website. So let’s get started!
Sometimes in our quest for a higher ranking, we get carried away and implement so many SEO tips on our website that they do more harm than good.
What we forget is that Google loves websites that are user-friendly and thus if you wonder why even after producing quality content, you still don’t get enough traffic to your site? Or why the ranking of your site is poor? Then the reason for it might be the below-mentioned common SEO mistakes.
These innocent mistakes affect not only your business but also harm your brand’s credibility. Hence, to avoid this here’s a list of 25+ common SEO mistakes to avoid along with helpful advice on how you can fix them.
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- Mistake #1. Sluggish PageSpeed and Response Time
- Mistake #2. Poorly Designed Landing Page
- Mistake #3. Not Having a Sitemap
- Mistake #4. Unclear Call-to-Action
- Mistake #5. Zero Social Media Presence
- Mistake #6. Unoptimized Social Sharing Images
- Mistake #7. Not Creating Engaging Content
- Mistake #8. Writing Content That Is Not Benefit-Focused
- Mistake #9. Uninteresting Headlines
- Mistake #10. Not Updating Older Content
- Mistake #11. Using Boring & Irrelevant Images
- Mistake #12. Not Using ALT Tags For Images
- Mistake #13. Ineffective Keyword Research
- Mistake #14. Keyword Stuffing
- Mistake #15. Not Optimized for Mobile
- Mistake #16. Not Testing Different Browsers Compatibility
- Mistake #17. Too Much Clutter Above the Fold
- Mistake #18. Lack of Proper Interlinking
- Mistake #19. Not Linking Out To Quality Sites
- Mistake #20. Not Optimizing for Local Search
- Mistake #21. Not Replacing Broken Links
- Mistake #22. Ineffective Use of 301 redirects
- Mistake #23. Failing To Track Results
- Mistake #24. Not Promoting Your Content Effectively
- Mistake #25. Inconsistent Content Publishing
- Mistake #26. Ineffective Outreach Strategy
Mistake #2. Poorly Designed Landing Page
By far one of the most common SEO mistakes and a major reason for high bounce rate, a cluttered landing page that doesn’t clearly indicate what action a user needs to take can severely affect your business.
For instance, as you can see in the below-mentioned example there is no clear indication as to what this website is all about.
Therefore, a well-designed and a goal-oriented landing page is a must, if you want a lead to get converted into paying customer. Read more about landing pages here
Mistake #4. Unclear Call-to-Action
Be it signing up for a service, downloading a free product or purchasing a product if the Call-to-action is unclear when a user lands on a page, he will leave your site immediately.
Since the main purpose of a call-to-action is to guide visitors to take immediate action, having an unclear call-to-action or having too many different CTAs on a landing page is likely to drive potential customers away. Thus, while crafting a Call-to-action ensures that is it clear and concise.
Mistake #6. Unoptimized Social Sharing Images
Not optimizing your images before posting them on social media is yet another common SEO mistake. Since, different social media platforms have different ways of displaying visual content, following their guidelines and creating customized images is important.
You can read this guide to know how to optimize your social sharing images by using the WordPress Yoast SEO plugin.
Mistake #8. Writing Content That Is Not Benefit-Focused
In SEO, content strategy matters. Thus, while writing engaging content is important, what you also need to focus on is producing content that benefits your audience.
For instance, as you can see in the below example, by creating a content that offers solution to all WordPress designers, developers, and users, this article was able to procure 15000+ downloads for its post
What’s more, by writing benefit-focused content you are able to make your audiences’ life easy, which will in turn help to boost your site’s traffic and help you to achieve higher ranking on SERPs
Mistake #10. Not Updating Older Content
Google loves fresh content! Hence, it is important that you update your older content from time-to-time. Add new links, keywords, re-work old titles, update meta description, ALT text etc. Also, by updating older content you’ll be able to improve your site’s visibility, thus increasing readership, leading to more organic traffic and reduced bounce rate.
Mistake #12. Not Using ALT Tags For Images
As a text alternative for an image, alt tags are an effective way of telling Google spiders what a particular image is about. It helps to make your site more accessible to Google spiders, thereby facilitating faster indexing, which leads to more traffic to your site from image-based search engines such as Google Images.
Additionally, since Image optimization is a part of on-page SEO, adding alt tags to images can help you to optimize your web pages for relevant keywords, thereby improving your targeted keywords performance on SERPs
What’s more, to make it easier for you here’s a tool known as the Image Alt Test, that will help you analyze your site’s web pages & tell you which images require an Alt tag.
Mistake #14. Keyword Stuffing
Over-optimization of keywords in content leads to poor user experience, which affects your site’s ranking. Thus it is important to avoid stuffing web pages with keywords, as it could lead to higher bounce rate.
Moreover, since adding the same keyword terms over and over again in meta tags, alt tags, content etc, could get you penalized by Google. Using keywords that are relevant and that naturally fit into a content is important if you want your SEO strategy to be successful.
How can you avoid keyword stuffing?
One of the easiest ways to avoid keyword stuffing is to make use of LSI keywords. Check this guide that explains how to find and use LSI keywords.
Mistake #16. Not Testing Different Browsers Compatibility
To improve user experience and to make your site’s navigation as easy as possible, it is important that you test your site’s browser compatibility. Also, since different people use different browsers when surfing the net, checking if your website is working flawlessly on each of these platforms is essential
How do you check your site’s Browsers Compatibility?
You can use BrowerStack, which is a powerful tool when it comes to testing website in different browsers and OS platforms. It offers manual, automated and real-time browser testing and provides the most accurate results.
Not developing a strong interlinking structure on your website is one of the other common SEO mistakes that we make.
As a process that connects a web page to another web page on the same site through a hyperlink, interlinking helps to make navigation on a website easy for users as well as Google spiders that crawls and index your site.
It also improves website’s usability by providing users more relevant content to read and thus, having an effective interlinking structure is essential for the success of an SEO strategy.
Mistake #20. Not Optimizing for Local Search
If you own a local business, then your focus needs to be more on Local SEO and not the average SEO campaign. By not optimizing your site for local search, you are losing out on traffic within a certain city or region and hence, if your aim is to rank your website locally, then you need to optimize your site so that it shows up for local search.
Also, since local search is handled differently by search engines, focussing on
Will help you to not only garner targeted traffic but it will also help to improve your site’s local ranking.
Mistake #22. Ineffective Use of 301 redirects
301 redirects signal to search engines and users, that a specific content has been moved from an old URL to a new URL. Effective implementation of 301 redirects on your site, assists you to not only preserve your site’s ranking, but it also ensures that you don’t lose your traffic.
How do you implement 301 redirects on your site?
It is easy to implement and manage your 301 redirections with the help of a good plugin. For WordPress, you can install Redirection Plugin, that tracks page errors and allows you to easily map these to 301 redirects.
Mistake #24. Not Promoting Your Content Effectively
Promoting your content is as important as creating content. Hence, if you don’t want your SEO efforts to go to waste, then it is important that you have a strong content promotion strategy.
Further, while social networks such as Twitter, Google+, Facebook (check out these effective tips for Facebook promotions) are important channels for promoting content, making use of the other channels, such as email newsletters, guest posting, forum posting etc, can also assist to promote your content effectively
Mistake #26. Ineffective Outreach Strategy
Since link building is one of the important SEO ranking factors, having an effective blogger outreach strategy can help you to not only garner high authority links, but it will also help you to improve your site’s position on SERPs.
Moreover, Outreach also helps you to build relationships with influential bloggers in your niche, which can be mutually beneficial for both over the long term.