The ever-changing world of social media and digital marketing sees the arrival of many new trends every year. And 2014 was no different in that respect. One of the most popular social media trends was that of sharing images and videos on dedicated social networking websites like Pinterest, Snapchat, Instagram and Vine.
Whether it is posting images and videos of our special occasions or simply showing off our photography prowess with clicks of random objects and people around us, we all used these social networking platforms for some reason or the other. LinkedIn was another networking site that gained considerable attention, especially for facilitating B2B transactions and aiding in the promotion of new, smaller businesses.
Apart from these, the original social networking giants like Facebook and Twitter also introduced many new concepts that became the talk of the “digital marketing” town. On the other hand, certain other platforms like Google+, experienced a gradual decline in popularity, thereby increasing the probability of its eventual shut down.
But that was last year. Now, as we enter 2015, it is time to anticipate some new or modified trends that might take the social media industry by storm in the forthcoming year.
#2. Meaningful Client Interaction Will Become the Need of the Hour
Gone are the days when one could get away with dull, monotonous campaigning strategies when promoting their business to the clients. Now, as more and more people have started valuing quality content and clever interactive techniques, businesses will need to truly connect with their clients and provide all the essential information in a clear and concise manner with the help of exciting and engaging methods, to attract more customers and retain the existing ones.
#4. Rise in Popularity of Micro-Video Sharing Platforms
There was a time when YouTube was the only name that would come to your mind when talking about video sharing. But with the advent of apps like Vine and Viddy, video sharing is no longer restricted to YouTube. The increase in popularity of this concept, while cementing the position of YouTube as the top video sharing site on the web, has also led to the emergence of several such dedicated video sharing apps, a trend which is expected to continue and gain momentum even in the coming year.
Not only that! Even established social networking sites like Facebook and Twitter are already using, and are in the process of adopting new video based sharing strategies to keep the users appeased. Because lets face it, all of us would rather watch a 2 minutes long explainer video than read through long pages of informative content, any day!