Hi all, hope you’ve read our blog on Best WordPress Themes Web Designers. Today, we’ll look into a new trend that can be extremely helpful to your SEO campaign, i.e. Blogger Outreach. So, let’s dive in!
#What is Blogger Outreach?
As a white hat link building technique, Blogger outreach is mainly about establishing a relationship with influential marketers in your niche industry.
Since potential readers are more likely to trust your brand when it is referred to them by someone they already trust, blogger outreach helps to reduce customer’s uncertainty, thereby providing you with a platform through which you can promote your brand through the means of quality content.
Not investing in this technique is one of the major SEO mistakes that could hurt your website’s growth. Thus, in this post, we bring you to 21 reasons as to why investing in Blogger Outreach is important for the success of your SEO campaign.
- #What is Blogger Outreach?
- Reason #1. Blogger Outreach is Cost-Effective
- Reason #2. Connects You with Your Target Audience
- Reason #3. Improves Brand’s Visibility
- Reason #4. Facilitate Connection with Newer Market
- Reason #5. It Helps in Brand Building
- Reason #6. Increases Trust & Improves Brand's Credibility
- Reason #7. Assist in Acquiring Quality Backlink
- Reason #8. Develops Stronger Connections with Influencers
- Reason #9. Improves Website’s Ranking
- Reason #10. Opportunity to become a known Guest Blogger
- Reason #11. Improves Social Signals
- Reason #12. Helps to Promote Content
- Reason #13. Generates More Subscribers
- Reason #14. You Gain a New Platform to Share Your Content
- Reason #15. Your Website Gets More Referral Traffic
- Reason #16. Your Site Gets Additional Fresh Content
- Reason #17. Increases Engagement with Readers
- Reason #18. Generation of Natural Contextual Links
- Reason #19. Broken Link Building Opportunities
- Reason #20. It Enhances User Experience
- Reason #21. Easy to Track & Measure
Reason #1. Blogger Outreach is Cost-Effective
While it may not be a “cost-free” marketing tool, Blogger outreach is still a cost-effective promotional technique that can help you to boost your content marketing and SEO strategy.
By finding niche bloggers who are genuinely interested in what you offer, you’ll be able to get targeted exposure for your brand. Plus, unlike traditional advertising, you don’t need to have a large budget, which makes it an effective technique, especially for small businesses.
All you have to do is set a realistic promotional budget for each blog post or ask how much a blogger will charge you for publishing your post on their website and depending on your budget, you can either look elsewhere or negotiate.
Reason #3. Improves Brand’s Visibility
Growth is the by-product of visibility!
Just creating a website is not enough, you also need to promote it. The more visible your business is online, the more people within your industry are likely to visit your website. Thus, by getting your content featured on popular blogs or websites you are able to reach a large audience quickly, which improves your brand’s visibility, leading to increased conversion rate.
Also, enhanced brand visibility will help to improve your site’s search engine ranking and attract more organic traffic, thereby strengthening your SEO campaign.
Reason #5. It Helps in Brand Building
As we all know, creating a strong brand name takes time, especially, if you are a small business. However, with blogger outreach, you’ll be able to promote your brand to a wider audience.
And if the audience likes what you are sharing, then it is more than likely that they’ll share it with their friends, which will lead to increased social signals, thereby helping you create a strong brand recognition for your business.
Since Google prefers sites that have backlinks from a variety of different platforms, what better way to acquire more backlinks then through blogger outreach!
The more backlinks you have on your website from trusted and high-authority sites, the better your site’s position become on SERPs.
Thus, by having an effective outreach strategy you’ll be able to gain high-quality links from relevant websites, thereby building a strong SEO platform for your business.
Reason #9. Improves Website’s Ranking
Backlinks play a major role in influencing your site’s ranking.
Hence, when you promote your content on blog or websites that are already ranking well on Google and you land a link from that blog, it signals to Google that you are a trusted and reliable source, which helps to boost your site’s ranking, which is the ultimate goal of SEO.
Managing the data of short-tail and long-tail keywords can be challenging at scale. Use a tool like Linkio to keep your various keywords organized.
Reason #11. Improves Social Signals
In case you unaware, “social signals” are treated as an organic ranking factor by search engines.
Thus, when your content gets shared from high-authority websites, it helps your site to achieve a greater number of social shares on social media, which signals to search engine that your content is valuable.
Which, in turn, helps your site achieve higher ranking on SERPs.
Reason #13. Generates More Subscribers
Well, this is a no-brainer.
When you publish a blog post on a website and if your content resonates with the audience, then there is a high chance that they’ll visit your website or sign up for your newsletter, thereby helping you generate more subscribers.
The key here is to promote only the best content, one that is engaging, so as to gain maximum traction for your online business.
However, if you unsure as to what makes an engaging content, then here is a guide that can help you create a great blog post.
Reason #15. Your Website Gets More Referral Traffic
What is Referral Traffic?
In a nutshell, all visitors that come to your websites from other site’s such as forums, networking sites, other blogs etc are considered to be referral traffic.
Hence, when you publish quality content on high-authority blogs, you are able to increase your chances of getting referral traffic from that blog, which will improve your brand’s visibility, get you new followers and help you to increase your site’s position on SERPs.
Reason #17. Increases Engagement with Readers
Since blogger outreach gives you the opportunity to showcase your work (content) to a large number of people, by offering rich content that your target audience is interested in, you are able to increase engagement with potential customers.
This, in turn, helps build an audience for your business which can then help you grow your brand.
Now, one of the great ways through which you can increase engagement is by finding out trending topics and writing about them. For other such techniques check out this interesting guide.
Reason #19. Broken Link Building Opportunities
Another advantage of blogger outreach is broken link building opportunities!
Since no blogger wants broken links on their website, by pointing out broken or outdated links and offering relevant content for that link, you are helping bloggers improve their website, which could earn you a link for your website.
Moreover, by making a blogger aware of broken links, you are able to start a relationship with them, which could prove to be highly rewarding in the future and can help you in other link building opportunities such as guest posting, etc.
Reason #21. Easy to Track & Measure
In SEO, measuring results is important to see whether a particular campaign is successful or not. However, monitoring and measuring SEO metrics can a tedious task. But, with blogger outreach your task of measuring results becomes easy.
All you need to do is track the bloggers’ posts, comments, and likes to see how well your campaign is doing.
Or just provide bloggers with a link that can be traced back to your website to see how many people visited your site from that specific blogger.