If your website’s theme is amazing and your content quality is rank-worthy, but you are still struggling to rank your website or get enough traffic, then the problem might be SEO-related.
It is only when you know about the issues that you will be able to take the appropriate steps to fix them. Doing this will gradually increase your site’s traffic.
Optimization of a website includes both – implementing the best SEO practices as well as looking after the technical aspect of your website.
To better understand the technical part, it is important to use SEO audit tools. It is a known fact that more than 200 factors and parameters are used by Google for ranking a website. If not all, you must know some of these factors to scale your site.
Thus, here are some paid and free SEO audit tools that you can use to optimised your site for users as well as search engines.
Page Contents
- Which Are the Popular SEO Audit Tools in India?
- Best SEO Audit Tools in India
- 1. AHREFS - All-in-one SEO toolset
- 2. SEMrush – Online Visibility Management Platform
- 3. Screaming Frog - SEO Spider Website Crawler
- 4. Oncrawl – Seo Crawler & Log Analyzer For Enterprise Seo
- 5. SpyFu - Competitor Keyword Research Tools for Google Ads
- 6. Google Search Console
- 7. GTMetrix - Website Performance Testing and Monitoring
- 8. SEO Site Checkup – SEO Tools, Software and Articles
- 9. SE Ranking
- 10. PageSpeed Insights – Google Developers
- In Brief,
Which Are the Popular SEO Audit Tools in India?
To achieve online success, ensuring your website is well-optimized with the latest SEO factors is of utmost importance. Over time and with each new Google algorithm change and update, the different SEO factors keep evolving, and as such, you need to ensure your site is up-to-date. Also, there might be issues such as broken links, 404 error pages, poor website speed, among others that may further affect your site’s performance. Thus, it is important to find and fix these errors before they cause any issue. To this end, here is a list of SEO audit tools that can help you.
Best SEO Audit Tools in India
1. AHREFS - All-in-one SEO toolset
It’s the best SEO audit tool for optimization. It renders the JavaScript-generated content on any web page of your site. It crawls both the desktop and mobile versions of a website.
The best part is; Ahrefs covers more than 100+ pre-configured issues of SEO, which includes outgoing links, duplicate entries and resources etc.
- It enables you to schedule monthly and weekly site crawls for monitoring any issues related to the functioning of the website.
- It provides recommendations on how to fix the SEO issues once found.
- It allows you to set custom filters for multiple parameters.
- It also displays the real-time crawl log when you start the audit.
With the free version, you’ll get limited features. So, buy a premium version if you want to access all features offered by the Ahrefs SEO Audit tool.
2. SEMrush – Online Visibility Management Platform
It’s a popular audit tool that runs thematic reports and scans the website for 130 different technical errors. It sorts all pages and results of the audit using advanced filters.
SEMrush lets you integrate with Google Analytics, which gives you a complete insight into the website issues. Once you know about it, you’ll be able to fix these issues in no time.
- It displays SEO results via intuitive graphics so that you can understand them better.
- It categorizes the issues based on errors and warnings of the website.
- It also features a marketing suite that specialises in keyword research and content optimization.
It allows you to conduct a free audit. However, for more features, switch to a paid plan.
3. Screaming Frog - SEO Spider Website Crawler
Screaming Frog lets you access page titles and meta descriptions that play an important role in SEO. It helps you evaluate the URL structure and internal linking of the website.
- It helps identify duplicate contents and elements.
- It helps extract data from HTML via the CSS path.
- It lets you integrate with Google Analytics, Page Speed, and Google Search Console.
- It lets you set up XML sitemaps and image sitemaps.
It helps find server errors along with broken links on your site. With the free version, you’ll be able to crawl 500 URLs while the paid version offers unlimited access.
4. Oncrawl – Seo Crawler & Log Analyzer For Enterprise Seo
OnCrawl lets you make smarter website decisions that will help to increase your site’s traffic. It provides an overview of internal linking and reveals how the payload impacts the SEO process.
- It conducts complete JavaScript rendering and supports segmentation based on the dataset.
- It provides actionable tips to improve your site’s optimization process.
- It determines the different ranking factor that influences your website’s crawl ability.
- The similarity ratio feature helps to discover the near-duplicates on the site.
OnCrawl helps perform cross-analysis to draw fresh conclusions from the website. You can also get a detailed idea about the performance and architecture of the website. It is a premium SEO audit tool that doesn’t have a free version.
5. SpyFu - Competitor Keyword Research Tools for Google Ads
It’s an extensively known name in the SEO circle. It helps you to discover all the possible ranking opportunities that may help to scale your website.
- It lets you know about backlinks that help to eliminate duplicates from your files.
- It lets you compare your content with a competitor’s website to know about cost valuable content.
- SpyFu shows you all the exclusive keywords that you can use for ranking purposes.
- It highlights all the keywords that you don’t need and tracks your SEO performance.
It identifies errors by Google updates so you can correct them. It is a paid tool that offers three pricing plans.
6. Google Search Console
Most people prefer Google Search Console as a free SEO audit tool. It tracks and monitors the AMP pages and provides crawl stats directly from the Google bots, which may help improve your site’s ranking.
- It offers content keyword tools that help to analyze keyword performance.
- It reveals the indexed pages and generates different customised audit reports.
- It reviews the index coverage and provides information on the queries made.
The best part; it sends you email alerts once it identifies the issues of your website. Google Search Console is free to use and great for start-up websites.
7. GTMetrix - Website Performance Testing and Monitoring
It’s not only an audit tool but also a site speed testing tool. It provides information on page performance and lets you access web pages with Google Lighthouse.
- GTMetrix displays your page load in real-time.
- The tool lets you focus on the user experience metrics to improve site usability.
- It helps to examine your page performance from 44 servers and more than 20 different locations around the world.
- It focuses on the technical health of your website and provides suggestions to improve your SEO metrics.
In total, it covers more than 25 different SEO parameters. The initial period is free after which you have to switch to a paid subscription.
8. SEO Site Checkup – SEO Tools, Software and Articles
Used by more than 5000 SEO experts, it is the best tool for checking backlinks and tracking keywords. It also provides a complete overview of the loading speed of your website.
- It helps identify the most common SEO mistakes and provide suggestions on how to rectify them.
- It takes different parameters into account, which include mobile stability, security, and loading performance.
- It offers complete insights into the quality and quantity of the backlinks of your website.
SEO Site Checkup also helps you to keep a complete track of the weekly changes made on your website.
9. SE Ranking
It is a simple tool that takes all SEO factors into account. It helps to evaluate your website and generates a sitemap. It allows you to identify SEO errors and provides solutions.
- It checks for the page loading speed and technical errors affecting the SEO.
- SE Ranking covers the test domains and also reviews your index status.
- It reveals all pages with duplicate meta tags.
- It compares the website audit instances that help to track the progress of your website.
It offers actionable tips and scans all images on your website. It also examines the main parameters of your website.
10. PageSpeed Insights – Google Developers
As speed plays an important role in optimization, you must use this tool for your audit. It is powered by Google Lighthouse and takes into account all the factors of Google ranking.
- It offers simple suggestions on how to increase the speed of your website.
- It reviews page performance using various metrics that include content and cumulative layout shift.
The best part, it lets you document the page performance of both desktop and mobile versions. PageSpeed Insights is free to use and helps improve the performance of your site.
In Brief,
Each SEO audit tool has its unique features and functions. Choose a tool based on your website’s requirement and budget. All these tools will help you to thoroughly examine your site’s ‘SEO Health’ and provide helpful suggestions on how to rectify common errors. Thus, take your pick from this list and buy, download and use it today to improve page speed and ranking in SERP.
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