Are you aware that your WordPress page loading speed not only affects the traffic but also the conversation rate, bounce rate, and ranking?
Well, if your focus is on improving the user experience that is important with the new Core Web Vitals update,
then you need to consider the different ways in which you can boost your website’s speed and performance.
Why Speed Matter and the Different Ways to Speed Up WordPress Performance?
More than 40% of users expect a website to load in three seconds. If it does not happen, they abandon the website. More than 80% of shoppers abandon a site that does not perform well, which includes speed. Even a one-second delay may reduce the conversion rate by 7%.
A slow-loading website can also decrease customer satisfaction by 16%. These website speed stats are distressing, so you must speed up your WordPress website. Moreover, Google and other search engines can penalise a website that loads slow.
- Why Speed Matter and the Different Ways to Speed Up WordPress Performance?
- Ways to Speed Up Your WordPress Website’s Performance
- 1. Choose a Lightweight Theme
- 2. Perform a Regular Database Maintenance
- 3. Minify the CSS and JS Files
- 4. Use a Content Delivery Network
- 5. Enable GZIP Compression
- 6. Decrease Server Requests
- 7. Keep Your Web Technology Updated
- 8. Uninstall Plugins
- 9. Use Advanced Caching Mechanisms
- 10. Avoid Hosting Videos on Your Website
- 11. Disable Trackbacks and Pingbacks
- In Short,
Ways to Speed Up Your WordPress Website’s Performance
1. Choose a Lightweight Theme
Most people choose a WordPress theme with dynamic elements – sliders, widgets, social icons, and other shiny elements. Though these elements make the website more appealing, they can cause your website to load slowly.
Higher page elements affect the server response time. Thus, it is important to use lightweight WordPress themes or themes that are not loaded with too many elements.
Use WordPress themes that are feature-rich with SEO benefits. Find a balance between static and dynamic, as the idea is to get the best out of the theme you choose for your site.
3. Minify the CSS and JS Files
By minifying the CSS and JS files, you’ll be able to improve the loading speed of the website. One of the popular plugins to minify the size of all files is Autoptimize. It helps to optimise the CSS and JS files without any extra effort. The best part is; it also lets you optimise the HTML of your WordPress website. Run your WordPress website through Google’s Page Speed Insights tool to know more about minimising the size of your CSS and JS files.
5. Enable GZIP Compression
As you compress files in your computer, similarly you need to enable compression for the files in your server. For this, you can use GZIP compression. It not only reduces the bandwidth usage, but also the time it takes to access your web page.
As it compresses various files in the system, the process reduces the bandwidth usage to a good extent, which helps in faster loading of the website. A popular plugin Page Speed Ninja can be used to enable GZIP compression or add the manual codes to your .htaccess file.
7. Keep Your Web Technology Updated
It is important to keep your core files up-to-date. New versions of frameworks are updated for a reason and can help speed up the performance of your website.
A reliable web hosting provider would update all the features. But, as a website owner, you also need to make sure that you check for all the latest updates and configurations.
If some features are not compatible with your site, update those features to make them compatible. This will ensure your website speed is not affected.
9. Use Advanced Caching Mechanisms
For improving the speed of your website, you need to combine caching plugins with an advanced mechanism like Varnish. This could increase the speed of your website and also help convert leads to sales. The most popular caching plugin is W3 Total Cache, which is used by most WordPress websites.
11. Disable Trackbacks and Pingbacks
These two features alert you when your site receives a link. But, by enabling pingbacks and trackbacks, you put an additional strain on your server resources. If you don’t want your site’s performance to get affected, turn it off by going to the WP admin dashboard » settings » discussion page. You need to deselect allow link notification from other websites or blogs. This will help speed up your website.