The internet is the backbone for modern-day civilization, which is growing at a rapid scale.
As such, if you are invested in the internet, then you must gain insights into the current trends that are happening on the market.
Having a quantitative idea with access to real statistics and figures will help you make a sound objective business decision.
Therefore, we have put together a comprehensive list of some of the most fascinating internet statistics and facts about the internet.
So without further ado, let’s get started.
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- 1. Statistics on Internet Users by Country
- 2. Statistics on Mobile Internet Users
- 3. Statistics on Domain Names
- 4. Statistics on Web Hosting
- 5. Statistics on Web Search
- 6. Statistics on Internet Advertising Trends
- 7. Statistics on Blogging
- 8. Statistics on eCommerce
- 9. Statistics on Social Media
- 10. Statistics on Cyber Security
- Wrapping Up
2. Statistics on Mobile Internet Users
- 4.18 billion users access the internet from the mobile.
- 61% of all Google searches are from a mobile device.
- Mobile devices account for 40.77 exabytes of internet traffic every month.
- People consume 29.15 petabytes of data from watching videos on their mobile devices.
- On average, a mobile internet connection speed is 17.6 Mbps.
- South Koreans have the fastest mobile internet speeds at 52.4 Mbps.
- In the US, the average user spends 3 hours 49 minutes on their smartphones every day.
- Users spend 90% of mobile time on mobile apps.
- There are millions of apps in the mobile app stores. Google Play Store has the largest app collection at 2,570,000.
- In 2019, over 204 billion mobile apps were downloaded.
- 25% of most downloaded apps are used only once.
- According to estimates, in 2020, the mobile app market will generate $581.9 billion worldwide.
4. Statistics on Web Hosting
- The first web server was the CERN HTTPd. It was created by Tim Berners-Lee.
- Among the top 10 hosting companies in India, GoDaddy is the most popular web hosting company followed by Amazon, and then the Endurance Group – the parent company of HostGator, Bluehost, and many more.
- 42.8% of all web servers are in the United States.
- There are 1.75 billion websites.
- Only 59.9% of all websites are currently using HTTPS. The remaining still on HTTP/2.
- English is the most popular language used on 59.3% of all websites. It is followed by Russian at 8.4% and Spanish at 4.2%.
- On average the transfer size of a website is 1957.8 KB for desktop versions and 1791.9 KB for mobile versions.
- A mobile page, on average, takes 9.3 seconds to load.
- The bounce rate of mobile visitors increases to 123% if the website takes 10 seconds to load, compared to websites that take 1 second to load.
- WordPress is the most popular content management system holding 63% market share and powering over 36.2% websites.
Further reading: Top web hosting features to look out for when purchasing hosting for your website.
6. Statistics on Internet Advertising Trends
- 66% of all companies that invest in online advertising uses a variety of channels. The most popular of which is social media ads, followed by display ads, paid search marketing, and so on.
- Television still accounts for the greatest share of ad spend (29%) when considering all media.
- In 2018, US businesses generated over $100 billion from advertisements. 65% of the revenue came from mobile advertisements.
- The average click-through-rate of the first position on Google search is 19.3%.
- Around 20.3% of consumers were not influenced by ads when making a purchase decision.
- 1/4th of the time, 37.9% of the consumers tend to buy something after seeing an ad.
- 6.85% of Google desktop search clicks and 11.38% of mobile search clicks go to paid ads.
- 50% of consumers have ad blockers installed on at least one of their devices.
- The main reason (48%) as cited by consumers for installing ad blockers is because there are too many ads.
- For every $1 a business spends on Google Search Ads, it makes $8 in profit.
- In 2020, businesses are estimated to lose $78 billion if they don’t implement counter ad-blocking measures.
8. Statistics on eCommerce
- US shoppers spent over $5 billion online during 2017’s Black Friday sales.
- Over 2.05 billion people shop online.
- 47% of all global retail sales are made on the online market.
- 28% of all online sales took place from a mobile device in Q1 of 2019.
- 83% of US consumers used data from eCommerce websites to inform their retail shopping experience.
- In 2018, global eCommerce transactions totalled around $2.68 trillion. Out of which, the top 100 online marketplaces accounted for 58% of the revenue and sold $1.66 trillion in goods.
- Amazon sold $275.86 billion in goods. Other marketplace merchants sold around $160 billion.
- On average, people tend to spend more (around $128.08 on average) when purchasing from desktopdevices. This is followed by mobile devices at $96.88, and tablets at $86.47.
- 50% of consumers are looking for vendors that can provide free shipping when deciding whether or not to make a purchase.
- 88% of shoppers recognized detailed product content being extremely important when making a purchase decision.
- Average cart abandonment rate is around 68%. As such, eCommerce sites could lose around $3 billion in revenue per year.
- eCommerce is growing on average around 23% every year. However, 46% of American small businesses still don’t have a website.
Check out: Best eCommerce hosting service providers
10. Statistics on Cyber Security
- In 2016, 95% of all security breaches happened in three sectors – government, retail, and IT.
- Every 39 seconds, there is a hacker attack. 43% of cyber attacks are targeted at small businesses.
- In 2020, the average cost of a data breach will exceed over $150 million.
- In 2018, hackers stole over half a billion of personal records.
- In 2018, 75% of the healthcare industry was infected with malware.
- There has been a five times increase in the size of large scale DDoS attacks.
- By 2021, around $6 trillion is expected to be invested in cybersecurity.
- In 2020, there are going to be 25 connected devices per 100 inhabitants in the US.
- By 2021, there are going to be over 3.5 million unfilled cybersecurity jobs worldwide. Currently, there are over 300,000 million unfilled cybersecurity jobs.
- 95% of all cybersecurity breaches are a result of human errors.
- 77% of organizations are unprepared and have no response plan in the event of a cybersecurity breach.
- It takes around 6 months for most companies to detect that there has been a data breach.
- After a data breach, the company share prices fall by around 7.27%.
- In 2018, the total cost of cybercrime committed worldwide comes down to $1 trillion.