When it comes to making a website, WordPress is the most popular site for bloggers and people around the world. The best part about WordPress is that it is user-friendly and flexible. If you have a WordPress site then you can easily install many widgets on the site, as the installation is simple and quick.
However, one of the major blogging mistakes that most newbie bloggers and website owners make is not using Google Analytics to track website traffic. Since the success of any website is determined by its traffic and stats, if you aim to monetize your site and want to keep a check on regular stats and updates, then you need to add Google Analytics to your website.
For any website, User engagement does play an important role. For this reason, it’s important to install Google Analytics for WordPress site as it gives you a fairly accurate web traffic and statistics reports.
In the below WordPress Google Analytics guide, we’ll take a look at how to add Google Analytics in WordPress without plugins and with plugins. We’ll also look at how to get Google Analytics code and how to add Google Analytics code in WordPress.
So, let’s begin!
How to Add Google Analytics to WordPress With a Plugin and Without a Plugin?
Google Analytics is one of the best tools that help you track your site’s traffic. If you have a WordPress website, then it is important to add Google Analytics in WordPress. Thus, to this end, here is a comprehensive Google Analytics WordPress guide, that’ll show you exactly how to install Google Analytics in WordPress with a plugin and without one. Read now!
- How to Add Google Analytics to WordPress With a Plugin and Without a Plugin?
- A. Importance of Google Analytics for WordPress Website
- B. How Google Analytics Works?
- C. How to Install Google Analytics in WordPress for Beginners
- D. 3 Ways to Install Google Analytics in WordPress
- #Getting Accurate Data Is Important
B. How Google Analytics Works?
- When someone visits your website, the person is tracked by a tracking code and the said session on the website begins. The tracking code is installed on every page of the WordPress website.
- It is one of the best tools to track website traffic and overall site analytics. You can know about sessions and page views by adding Google Analytics plugin.
- It lets you know about the bounce rate and traffic source. Traffic source gives you a clear picture of site visitors. It can be a source from a website, search engine or even social media. This will help you improve your site’s on-page SEO.
- By adding Google Analytics, you can know about session duration and pages per session. Google Analytics plugin can also help you to know about conversion rates and stipulated time on the website.
- You can add Google Analytics to WordPress to know about interaction and visits. It also helps you optimize Google Ads performance.
D. 3 Ways to Install Google Analytics in WordPress
1. Adding Google Analytics to WordPress through MonsterInsights
MonsterInsights is a very famous Google Analytics plugin for WordPress. More than 1 million websites use this plugin for analyzing traffic and data. If you are a beginner, then you can add this Google Analytics plugin to WordPress in easy steps. This plugin is available in the paid and free version.
The advanced paid version provides easy access to ads tracking, author tracking and eCommerce tracking. So, if you have a professional WordPress website, then you can use the paid Google Analytics plugin for your site.
- Step 1: Start with installing the MonsterInsights plugin. Once you activate the plugin, it will add a new menu to your WordPress website. You can find it under insights in WordPress menu. Now, visit the site’s settings to configure plugin settings under insight.
- Step 2: Click authenticate with Google account under this feature. This will help to integrate your WordPress website to the Google Analytics plugin. It will redirect you to the Gmail account if you have already signed into your account. You just need to click Next button to access the Google Analytics plugin to your WordPress. Also, click the allow button on the site.
- Step 3: Next, you can select a particular profile on information that you want to track. Also, select your website to complete the whole authentication process to install Google Analytics. Pick a profile and you will be redirected to your WordPress website.
The site will show stats after some time as you cannot expect immediate results for tracking.MonsterInsights Google Analytics plugin lets you view your traffic report under the WordPress dashboard. So, you don’t have to leave your page or site.
You can track this under the reports page for analytics data on your website. This Google Analytics plugin also gives you an option of tracking tab. You can opt for customized track settings based on your need. It’s the best Google Analytics plugin for WordPress and also the most popular one. The premium plugin offers you many more features.
2. Insert Headers and Footers Plugin
You can use this as a secondary method, but, there is no advanced tracking configuration feature in this. This method does not let you view your data in the WordPress dashboard. This can be time-consuming as well. Still, you can make use of the Insert Headers and Footers plugin.
- Step 1: Install the plugin and activate it.
- Step 2: Once you activate it, you need to visit your WordPress dashboard. Go to settings and install headers and footers page. You need to paste the Google Analytics code in this section. Paste it in scripts in the header section.
- Step 3: After you paste, you need to click on ‘Save changes’ option as well.
The code part is not so difficult; you just need to use a proper format for installation. It’s indeed the best and quickest way to add Google Analytics to your WordPress site.
3. Install Google Analytics in Theme
If you want to add Google Analytics to WordPress without plugins, then follow this method. This method is a bit technical so it is for advanced users. But, you can also try as a beginner. The only glitch with this method is the code that you install can disappear if you change the theme of your website.
- You can add the code in the header.php file. You just need to edit the header.php file in your WordPress theme and paste the code you copy after the tag. When done, you need to save the changes and upload the file back to the server.
- You can add the Google Analytics tracking code via the functions file. This adds the code to every page of your WordPress so you can track traffic and other stats in an easy way. You need to add the below code to theme’s functions.php file.
#Getting Accurate Data Is Important
By adding Google Analytics to the WordPress website, you can get complete stats on traffic and data collection. You can view the whole data on Google Analytics dashboard and improvise on the traffic of your website.
Each section of the Google Analytics report is divided based on different tabs;
- The audience tab will help you to know about your user’s interest.
- The behaviour tab lets you know about the activity on your website.
- The location lets you know about the place.
- The conversion report lets you know about your goals and things you need to consider for your website.
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