SSL stands for secure socket layer certificate. It is a digital certificate that helps authenticate the site identity and encrypts the information sent to the server. Encryption scrambles the data into an unreadable format that returns to a readable format with a decryption key.
To put it simply, an SSL certificate is a security protocol that enables encrypted communication between browser and server.
In these vulnerable times when a website can get hacked within seconds, it is essential to have an SSL certificate for your site as it gives your site an extra layer of security cover.
B. Benefits of SSL Certificate
1. Protects Data
With the use of credit and debit card for online purchases, eCommerce websites especially need to ensure that customers data is protected at all times. An SSL certificate keeps the data and customer information secure & private so that it cannot be misused. In addition, it protects the data from theft.
3. Helps in Regulatory Compliance
An online business must comply with the payment card industry. According to PCI compliance, an online business must have at least a 128 bit SSL certificate with proper encryption. Moreover, the PCI standards make it compulsory to acquire an SSL certificate if your website deals with sensitive data or stores customer information.
As per the rule, a website must use the right strength of encryption to take card payments. Additionally, it makes it compulsory for the website to provide a private and encrypted connection on any/all web pages a user visits.
5. Increased Trust and Revenue
An SSL certificate acts as a trust indicator – as it comes with a green padlock. You must have seen it while visiting websites on the internet. The padlock you see before HTTPS is a sign of trust that an SSL certificate provides.
It’s a visual indicator that indicates a website is safe and completely authentic. This, in turn, helps increase trust, ensuring there is no cart abandonment or customer apprehension about filling the required form. All of this will help boost your site’s ROI.
7. Improves Website Speed and Easy to Install
Most people believe that an SSL certificate can slow down the website speed, which is untrue. HTTPS makes your website run faster instead of slowing down. Not only speed, but it also improves the overall performance of your website.
SSL certificate is simple to install without any technical know-how. You can install it through the control panel of your site.
With these easy steps, you can install the certificate:
- Buy an SSL certificate
- Install and change the link from HTTP to HTTPS
- Redirect your site traffic to revised links
- Update your search console for secure tracking