Starting an online store is not as difficult as sustaining it. Anybody could get a subscription to an e-commerce platform and start building an online store. But that doesn’t mean that their products will sell. In order to build an online store, you need to have a solid business plan. The business plan should include a clear understanding of your product and target customers. It should also consider factors such as acquiring suppliers, supplier management, order fulfilment, and marketing. Once you have established these things, you can start looking for an e-commerce platform to build your online store.
Let’s get to the process of starting an online store with our detailed guidelines:
- How To Open An Online Store Step By Step Guide:
- 1. Build an effective product to fill the market void
- 2. Find Reputed and Reliable Suppliers For Your Products
- 3. Pick the ideal order-fulfilment method
- 4. Choose a Digital Marketing Strategy
- 5. Pick an Ecommerce Platform
- 6. Build Your Online Store
- 7. Drive Traffic to Your Online Store
- 8. Sell on other Ecommerce and Social Media Platforms
- The Final Recap
How To Open An Online Store Step By Step Guide:
2. Find Reputed and Reliable Suppliers For Your Products
Reliable Suppliers are highly essential for the survival of a new and upcoming online store. Online stores thrive on their ability to safely deliver products on or before the estimated delivery time.
Factor in the time required to create your products. Individual professionals such as arts and crafts creators tend to make custom products by hand. They need supplies to make these products. Most of them have better luck with reputed suppliers with a proven history of delivering supplies on time. Otherwise, they’ll be faced with late deliveries. And the craft creator will have to deal with an irate customer whose product hasn’t yet arrived.
The gist of it is that you need to collaborate with reliable suppliers. And this shouldn’t be left for last. Don’t pick the first supplier you come across. Instead, consider checking their services thoroughly. You should set a separate budget for this. Get sample deliveries from each supplier and eventually decide which one works the best for you.
How to Find Suppliers for Products?
Uncover your Competitor’s Suppliers:
One way to find suppliers is by finding out who your competitors are getting their materials from. This information is usually listed on their products in the form of a product label or barcode. You can utilise the internet and find out about these suppliers online.
Use Directories to Find Suppliers:
You could also consider visiting wholesale marketplaces and attending trade shows to get in touch with the local suppliers.
4. Choose a Digital Marketing Strategy
In the initial stages, no matter how much work you delegate, you’ll have to be the one at the centre of things. As the owner, it will be your job to make decisions essential for the business’s growth from day 1. So, before you even start your online store, you need to have a digital marketing strategy in place.
Traditional marketing might work for local stores, but online stores fall into a different category. They require different efforts. Two of the most effective ways to market your products digitally include Search Engine Optimization and Paid Digital marketing.
Search Engine Optimization (SEO):
Unless you understand how SEO works or use it to rank your store, you’ll have to hire experts to implement a marketing campaign. An SEO expert can help rank your product for a particular keyword on google. Suppose you are selling custom bed sheets. The SEO Expert will ensure that your Products show up at the top whenever someone searches for custom bed sheets.
Paid marketing usually focuses on advertisements. Whenever you search for a product on Google, you see product recommendations from different sites. These are sponsored products and have the Ad tag. You can also display your product by using google ads.
We have only discussed the two most common digital marketing strategies. Social media is also an excellent platform for growing your online store. A marketer should help you decide the best course for your business growth.
6. Build Your Online Store
Once you have purchased a subscription to an e-commerce platform, you can start building your shop. First, you have to set up the visual store with the help of the platform’s website builder. It will allow you to drag and drop the website, helping you create a unique branding experience for your customers.
The website builder has its share of free and paid resources. You can invest a little more and get the paid themes to stand out from the competitors.
Select a responsive and user-friendly store theme:
Choose a responsive theme for your store. A responsive website makes sure that your website is mobile-friendly and doesn’t misbehave on smartphone browsers. Try building a user-friendly website with high-quality product images and precise descriptions.
Add clear product information and upload high-quality product pictures:
Setting up your product listing is another essential aspect of building your website. You’ll need to upload data such as Barcode,e vendor information price, colours, sizes, categories, quantities, etc. If you have an inventory list stored on your system, you can upload an excel or CSV file to add products in bulk.
Once you have added the product, ensure all the important fields are filled. It means adding easily understandable prices, product descriptions, shipping charges, etc.
Setup Aleratate Payment methods for your shop:
Payment processing is another important aspect of setting up an online store. Ecommerce platforms usually collaborate with specific payment platforms that can help speed up the process. Check these details before you purchase a subscription to an e-commerce platform. Find out if the e-commerce platforms offer alternative payment methods. It improves the chance of sales. Today there are numerous payment platforms available, and you have to select the platforms that are most popular in your region.
8. Sell on other Ecommerce and Social Media Platforms
We have already discussed how social media platforms can help spread the word about your online store. It would be a great idea to use more than one platform to sell your goods. Social media business accounts are free. And you can quickly sign up for your store and brand.
Many of you would question the need for selling on marketplaces. Why should you sell on other marketplaces when you went to all this trouble to set up a dedicated store for your products?
To answer your question, selling on these platforms increases your reach. It establishes credibility. When people start purchasing your products on this platform, they’ll learn about your brand. It should also bring in revenue that could help your business flourish.
Of course, you could also choose to sell your products on globally recognized marketplaces such as Amazon, eBay, and Etsy. It will save you the trouble of investing in marketing. But an online store is essential for the survival of your brand.