Quora has been around since 2009 and is currently one of the top question and answer websites on the internet. What makes this 9-year-old platform more reliable is that unlike Google, Facebook or Twitter, it allows you to get more refined and relevant answers. Quora helps you get your questions answered by real experts or at least people in relevant industries.
Just like Twitter or Facebook promotions, Quora has its own ways to boost your site’s SEO and drive your Content Strategy and as such, here are some ways that you can use Quora for SEO.
But before we begin, here is a quick overview of the Basic Anatomy of Quora’s Question and Answer Community.
4 Excellent Ways You Can Use Quora for SEO
2. Quora For Content Development
A content gap is a gap on your website’s pages where you should have a page but you don’t. The trouble is that a Content Gap is hard to identify because if you knew that it existed then you would have probably already filled it. But since Quora covers so many topics, you can use Quora for content gap analysis and to find interesting data sources while you are in the content development phase. Check out this article to know How To Do A Thorough Content Gap Analysis.
Using Quora for SEO is helpful in a lot of ways, not only can you find the most relevant keywords but you can also figure out how your entire content piece should look like with Quora.
Look for the best answers on Quora for the content that you are targeting and the question that you are trying to answer with your content piece. Try to identify what are common sources, common formats, and interesting ways of explaining the answers in your content.
Study closely to see what specific areas are addressed, what different sources are used, and what concepts are brought out by different users. You can then use your judgement to decide what answers and concepts you could integrate into your own content.
In addition to looking at the sources, try to look for what the sources care about within the topic. Many topics on Quora are dominated by industry sources. Even though sometimes they are self-promotional, most of the time it’s because they are the most knowledgeable people. You can try to learn more about them so that when you do get in touch and try to work with them you can be as relevant and as useful as possible.
4. Quora For Content Promotion
Quora gives you the opportunity to find and research websites and people who might be interested in promoting your content. Quora helps you filter and pre-qualify your prospects so that you are less likely to spam people and more likely to find the right influencers/Promoters.
The best way to promote your content is by answering questions that you are already addressing through your content. Go through your content and make a list of the main points it covers. Then use the keywords to search for questions related to those points.
Here are some tips while answering on Quora:
- Try as much to add a conversational tone, subheadings, appropriate links and images in your answers.
- Keep it interesting, informational and add a CTA at the end.
- Link your relevant, detailed piece of content in your CTA.
- Post regularly to increase your credibility and visibility.
You can also use Quora to answer any questions directly related to your business. Just use the search box to type your name and the results will show you any questions specifically related to your business and any answers that mention you.
Did You Know That You Can Blog on Quora?
Having a blog on Quora lets users check out your content without having to leave the platform. Use the blog to syndicate and re-purpose content you’ve posted on your company blog. Because Quora is a Q&A platform, make sure you turn your headline into a question. At the bottom of each post include a link to where it was originally published just like you would on Medium.