When it comes to making a website, WordPress is the most popular site for bloggers and people around the world. The best part about WordPress is that it is user-friendly and flexible. If you have a WordPress site then you can easily install many widgets on the site, as the installation is simple and quick.
However, one of the major blogging mistakes that most newbie bloggers and website owners make is not using Google Analytics to track website traffic. Since the success of any website is determined by its traffic and stats, if you aim to monetize your site and want to keep a check on regular stats and updates, then you need to add Google Analytics to your website.
For any website, User engagement does play an important role. For this reason, it’s important to install Google Analytics for WordPress site as it gives you a fairly accurate web traffic and statistics reports.
In the below WordPress Google Analytics guide, we’ll take a look at how to add Google Analytics in WordPress without plugins and plugins. We’ll also look at how to get Google Analytics code and how to add Google Analytics code in WordPress.
So, let’s begin!
Google Analytics is one of the best tools that help you track your site’s traffic. If you have a WordPress website, then it is important to add Google Analytics to WordPress. Thus, to this end, here is a comprehensive Google Analytics WordPress guide, that’ll show you exactly how to install Google Analytics in WordPress with a plugin and without one. Read now!
No matter what purpose you are using WordPress for - blogging, eCommerce, small business or any other online businesses - it is important to understand your site's visitor base. Where your potential readers or customers come from? What type of content do they really enjoy so that you can improvise on your content? What is the best time to publish new content?
For all this, Google Analytics really comes handy. It not only explains the site's analytics but also lets you know about visitor's interaction and tracking. After installing WordPress, activating the Google Analytics plugin is a must. The best part is you can add Google Analytics to WordPress for free.
To add Google Analytics in WordPress, you need to, first, sign up for a Google Analytics account. Read this quick article to know how to create a Google Analytics account.
Integrating the WordPress website and Google Analytics is easy but you need to follow some simple steps.
You will receive the Google Analytics tracking code for your WordPress website. You need to copy the tracking code and enter it on your website. Keep the tab open to install the WordPress Google Analytics code for your reference. The code is ready to be used on your WordPress website.
MonsterInsights is a very famous Google Analytics plugin for WordPress. More than 1 million websites use this plugin for analyzing traffic and data. If you are a beginner, then you can add this Google Analytics plugin to WordPress in easy steps. This plugin is available in the paid and free version.
The advanced paid version provides easy access to ads tracking, author tracking and eCommerce tracking. So, if you have a professional WordPress website, then you can use the paid Google Analytics plugin for your site.
You can use this as a secondary method, but, there is no advanced tracking configuration feature in this. This method does not let you view your data in the WordPress dashboard. This can be time-consuming as well. Still, you can make use of the Insert Headers and Footers plugin.
The code part is not so difficult; you just need to use a proper format for installation. It’s indeed the best and quickest way to add Google Analytics to your WordPress site.
If you want to add Google Analytics to WordPress without plugins, then follow this method. This method is a bit technical so it is for advanced users. But, you can also try as a beginner. The only glitch with this method is the code that you install can disappear if you change the theme of your website.
By adding Google Analytics to the WordPress website, you can get complete stats on traffic and data collection. You can view the whole data on Google Analytics dashboard and improvise on the traffic of your website.
Each section of the Google Analytics report is divided based on different tabs;
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Not having or reviewing Google Analytics is one of the SEO mistakes that can cost you dearly. Google Analytics for WordPress is the easiest way to analyze your site’s traffic and be up-to-date on the current reports on your site’s performance. The data in the report helps you to know about user engagement and bridges the gap between user and site. Once you have this data, you can take better decisions to improve your site’s traffic.
MonsterInsights is the best Google Analytics WordPress plugin. It's important to add this plugin if you want to make your site successful. After all, it’s all about traffic and user engagement.
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