Why should you promote your guest post?
Because while guest blogging is an effective way through which you can build links and garner more traffic to your site, you can’t fully reap its benefits by just waiting for it to work its own charm.
Building a website is easy, thanks to hosting providers like DreamHost and Inmotion hosting – read this DreamHost review and Inmotion review to know more – creating brand awareness can be done via Guest Posting.
Also, since a quality guest post on a few leading blogs helps you to announce your brand to the world, putting in some extra effort and promoting your guest post will help you to not only get the desired traffic, but it will also help you to strengthen your relationship with the blog owner, who would then be more likely to invite you back to write a guest post again.
So how do you promote your guest post once it gets published?
Well, here is a simple list that consists of 13 easy ways to promote a guest post once it gets published. These powerful techniques will help you to drive in more traffic, create brand awareness, help in link building, all of which will then improve your site’s ranking and boost your conversion.
- #1. Actively Respond to Comments
- #2. Email Your Friends with a Link to Your Post
- #3. Make Use of Social Media
- #4. Submit to other Social Channels
- #5. Submit to Directories
- #6. Find & Comment on other Blogs with Similar Topics
- #7. Make Use of Online Forums
- #8. Add the Guest Post to Your Blog
- #9. Write a Follow Up Post on Your Blog
- #10. Keep Your Site Up-to-date
- #11. Contact Influential Bloggers
- #12. Track Data & Analyze Performance
- #13. Send a Thank You Note to the Blog Owner
#1. Actively Respond to Comments
Not responding to comments once the guest post gets published is a mistake that most guest bloggers do.
What you need to understand is that active comments are an indication that you are engaging with the readers, thus responding to comments is a must if you want to get the targeted traffic. Also, the more text (comments) your guest post has, the higher its chances of appearing on search results, and the better its search engine ranking.
#3. Make Use of Social Media
If you are writing guest post for top blogs, chances are you will be provided a do-follow link and thus by promoting your guest post through your social media profiles, you’ll be able to get link juice from these websites, which will help you to increase your site’s ranking on search engine.
Moreover, as it is a proven fact that the number of shares, likes or tweets your post receives has a direct impact on the success of your post, promoting your post on social media, can help you to get the targeted exposure and at the same time help you grow your status in your niche industry.
#5. Submit to Directories
While submitting your post to directories may not bring the traffic you want, it can still help you to get quality backlinks from authority sites, which is important for search engine optimization (SEO)
#7. Make Use of Online Forums
Forums such as Reddit & Quora, are great tools that can help you promote your guest post to your niche audience. They also provide you networking opportunities, allow you to establish your expertise and can help to generate quality leads, resulting in increased traffic and sales.
#9. Write a Follow Up Post on Your Blog
If you want to float on the success of your guest post, then creating a follow-up post on the same topic and posting it on your blog can help you drive in some additional traffic to your site. You can either elaborate on the points of your guest post or add some new points, helping readers understand the topic better.
Once the post is completed, you can write an email with a link to this post and ask the blog owner if he would be interested to add a backlink at the end of your guest post.
#11. Contact Influential Bloggers
Networking is an important part of blogging and thus, if you know or are in touch with any influential bloggers in your niche industry, then contacting and asking them to blog about or link to your guest post can help increase traffic. It can also help you to expand your reach and build relationships with other bloggers and can help you to get that first important & valuable comment.
#13. Send a Thank You Note to the Blog Owner
Lastly, shooting an email to the blog owner once your guest post gets published, thanking him for the opportunity for allowing you to connect with his readers, can go a long way in further cementing your relationship with him.