Why should you promote your guest post?
Because while guest blogging is an effective way through which you can build links and garner more traffic to your site, you can’t fully reap its benefits by just waiting for it to work its own charm.
Also, since a quality guest post on a few leading blogs helps you to announce your brand to the world, putting in some extra effort and promoting your guest post will help you to not only get the desired traffic, but it will also help you to strengthen your relationship with the blog owner, who would then be more likely to invite you back to write a guest post again.
So how do you promote your guest post once it gets published?
Well, here is a simple list that consists of 13 easy ways to promote a guest post once it gets published. These powerful techniques will help you to drive in more traffic, create brand awareness, help in link building, all of which will then improve your site’s ranking and boost your conversion.
- #1. Actively Respond to Comments
- #2. Email Your Friends with a Link to Your Post
- #3. Make Use of Social Media
- #4. Submit to other Social Channels
- #5. Submit to Directories
- #6. Find & Comment on other Blogs with Similar Topics
- #7. Make Use of Online Forums
- #8. Add the Guest Post to Your Blog
- #9. Write a Follow Up Post on Your Blog
- #10. Keep Your Site Up-to-date
- #11. Contact Influential Bloggers
- #12. Track Data & Analyze Performance
- #13. Send a Thank You Note to the Blog Owner
#1. Actively Respond to Comments
Not responding to comments once the guest post gets published is a mistake that most guest bloggers do.
What you need to understand is that active comments are an indication that you are engaging with the readers, thus responding to comments is a must if you want to get the targeted traffic. Also, the more text (comments) your guest post has, the higher its chances of appearing on search results, and the better its search engine ranking.
#2. Email Your Friends with a Link to Your Post
One of the easiest ways to promote your guest post is sending out emails to your friends or your email list subscribers (people who have subscribed to your blog). It is a great way through which you can get return traffic to your website.
This technique can also help you get more referral traffic, as there is a high chance that your subscribers might end up sharing your article with their friends or followers, thereby creating more opportunities for engagement.
#3. Make Use of Social Media
If you are writing guest post for top blogs, chances are you will be provided a do-follow link and thus by promoting your guest post through your social media profiles, you’ll be able to get link juice from these websites, which will help you to increase your site’s ranking on search engine.
Moreover, as it is a proven fact that the number of shares, likes or tweets your post receives has a direct impact on the success of your post, promoting your post on social media, can help you to get the targeted exposure and at the same time help you grow your status in your niche industry.
#4. Submit to other Social Channels
To make the most out the social web, it is important that you share your post through all other social channels, such as StumbleUpon or Pinterest, and not stick to just a few popular social networks.
By doing so, you are able to connect with a large database of relevant readers and are able to impress blog owners, who love it when a guest blogger goes the extra mile to promote their content online.
#5. Submit to Directories
While submitting your post to directories may not bring the traffic you want, it can still help you to get quality backlinks from authority sites, which is important for search engine optimization (SEO)
#6. Find & Comment on other Blogs with Similar Topics
Even a handful of comments can go a long way in acquiring qualified traffic for your guest post. By providing helpful comments on other blogs with the same topic, you are able to acquire quality backlinks and are also able to attract the attention of great bloggers, which can prove to be a long-term benefit.
Just make sure to write a comment with a link of your guest post, only on blogs that are relevant to your topic or else it will be treated as spam and can be deleted by the website’s author.
#7. Make Use of Online Forums
Forums such as Reddit & Quora, are great tools that can help you promote your guest post to your niche audience. They also provide you networking opportunities, allow you to establish your expertise and can help to generate quality leads, resulting in increased traffic and sales.
#8. Add the Guest Post to Your Blog
Getting a chance to write a guest post for a popular blog in your niche is an indication of endorsement for your brand from that particular blog. Guest post is a sign of trust for your content from other high-authority websites and thus by promoting it on your blog, you are able to increase the credibility of your business.
To promote your guest post, you can either create a “My Guest Posts” page on your blog or cite your guest post as a reference within your blog’s content.
Additionally, it can also be used as a reference when you are pitching for other blogs, thereby further enhancing your marketing strategy.
#9. Write a Follow Up Post on Your Blog
If you want to float on the success of your guest post, then creating a follow-up post on the same topic and posting it on your blog can help you drive in some additional traffic to your site. You can either elaborate on the points of your guest post or add some new points, helping readers understand the topic better.
Once the post is completed, you can write an email with a link to this post and ask the blog owner if he would be interested to add a backlink at the end of your guest post.
#10. Keep Your Site Up-to-date
Since the main aim of Guest blogging is to get more traffic to your website, it is important that you keep your site up-to-date, so as to keep new visitors from leaving your site quickly.
Also, make sure that you have enough interesting content on your site to keep the visitors interested enough to sign up for your blog or follow you on social media.
#11. Contact Influential Bloggers
Networking is an important part of blogging and thus, if you know or are in touch with any influential bloggers in your niche industry, then contacting and asking them to blog about or link to your guest post can help increase traffic. It can also help you to expand your reach and build relationships with other bloggers and can help you to get that first important & valuable comment.
#12. Track Data & Analyze Performance
By tracking data and analyzing the performance of your guest post, you are able to find out how many new visitors found your website through the guest post, which links or keywords they clicked on the most etc, all of which can help you to improve your guest blogging strategy while submitting future guest post.
#13. Send a Thank You Note to the Blog Owner
Lastly, shooting an email to the blog owner once your guest post gets published, thanking him for the opportunity for allowing you to connect with his readers, can go a long way in further cementing your relationship with him.