When it comes to digital marketing, I am sure that Facebook is likely to be a big part of your daily marketing routine. If not, then you are committing one of the major SEO mistakes that you need to rectify now.
From getting more traffic to your blog to simply creating more brand awareness, Facebook is the go-to platform for every marketer. However, are you aware of all the ways through which you can promote your blog on Facebook? Do you know the trending promotional techniques that can help you to effectively increase your site’s traffic?
No idea? Well, here is the ultimate guide on how to promote your new blog on Facebook. This article comprises of a simple checklist, that offers 13 effective Facebook marketing strategies on how to have a successful post on your Facebook Business Page every time.
For a post to go viral on Facebook you have got to create content that is shareable.
What do I mean by shareable?
Shareable content is a blog post that is intriguing, helpful or entertaining enough for readers to click on and share it with their friends. For instance, here is an example of a content which is not only interesting (15000+ downloads), but it is also helpful, making it a perfect shareable material.
So, how do you create content that gets shared?
Further, if you can’t think of a new topic to write on, just pick a topic that’s already been written and add your own twist to make it better. You can also apply Brian Dean’s Skyscraper Technique for the same.
A simple fact, no matter what you write, if your blog doesn't have a catchy title, chances are no one is even going to glance at it, let alone read it. For instance, which of the following headlines would you click on?
Headline 1: Email Marketing Techniques For Businesses
Headline 2: 27+ Killer Email Marketing Techniques To Get Maximum Exposure For Your Business.
A catchy headline (27+ Killer Email Marketing Techniques To Get Maximum Exposure For Your Business) not only helps you to effectively grab your readers attention, but it also helps you to make your content more shareable.
What’s more, before you publish your post, you could use free tools such as:
These allow you to check how effective your headline is!
Posts with relevant images get more clicks than text-only or link-based posts. Since images are easier to consume than text, posting a photo or an infographic of your blog post on Facebook helps you to generate more leads and increases engagement with readers.
Further, Visual content helps you to increase your Facebook’s EdgeRank Score, which is a Facebook algorithm that decides when & how often to show your posts in a reader’s Newsfeed, thereby improving the visibility of your post.
Every social network has a different way of displaying text & visual content and thus it is important that you optimize your images before publishing it on your Facebook account. Moreover, when you optimize your social images, it helps you to improve the visibility of your blog, which results in more traffic to your site.
So how do you optimize your images?
Here is an awesome guide that explains in detail how to optimize your social sharing images so that it caters to the specific dimension that is required by a social network.
This is the easiest and fastest way to promote your new blog!
By sending invites to people you know or are associated with, you’re able to gain more exposure to your blog and at the same time, it helps you to increase the level of engagement with your readers.
Just make sure that instead of spamming, you send invites only to users who you think would be interested in your article and invite them once only. Plus don’t forget to share your post with relevant Facebook groups.
Additionally, to make the process of sharing faster, you can use Invite All Friends for Facebook chrome extension, that helps you to automatically invite all your Facebook friends with just one click. Here are few other useful chrome extensions that you should check out!
A video is a great way to give readers a teaser about your blog’s content!
By embedding a short video on your Facebook page, you are able to entice your readers and get them engaged with your post, thereby increasing the likelihood that they will click through to your blog article.
Also, with tools like Vine, Animoto, YouTube Editor, creating a short video is not only affordable, but it also easy & fun. Alternatively, you can also get free videos from a free video repository like Coverr.
Hashtags are a great way to expand the reach of your blog!
By identifying relevant & popular Hashtags for your blog post & incorporating them into your headline, you increase the chances of your post getting found on Facebook, leading to an increased level of engagement.
For instance, as you see in the below-mentioned example, a cleverly used hashtag that is relevant to your blog post, helps you to not only promote your blog, but it also helps you to increase the visibility of your brand.
Best part, the site like Hashtagify.me, can help you to find trending hashtags that are related to your blog, thereby helping you to improve the SEO for your post.
Including a Call-to-Action button in your post, is one of the things about Facebook marketing that you should never forget. Why? Simply because if you don’t demand an interaction, no one is going to respond.
Like in the above-mentioned example, if you want your readers to interact and continue reading your blog post, then a call-to-action will help you achieve it. Examples include ‘Book Now,’ ‘Watch Video,’ ‘Use App,’ ‘Play Game,’ ‘Shop Now,’ ‘Contact Us,’ and ‘Sign Up.’
What’s more, if you have an advertising account on Facebook, you can make use of it’s free Power Editor plugin, that allows you to add a call-to-action button directly in your post, thereby enhancing the headline of your post.
Instead of sharing the URL of your post and linking it back to their blog, try adding a small snippet from your article in the next update to make it more shareable.
Since bombarding your text update with blog links all the time may not be appreciated by your followers, adding a snippet not only makes your update look good, but it also provides your readers with a snippet of the content being shared.
Best part, you can also use free tools such as Online Text Summarization Tool or Automatic Text Summarizer, that automatically provide a summary of a given text, thereby making your task of creating a snippet easy.
While writing an article for your blog & publishing it on Facebook will guarantee that your usual followers find it through news feed updates, cross promoting it on other social media networks will ensure that you draw more people to your blog.
Furthermore, if you're active on more than one account than connecting with your readers on multiple platforms will help you to:
Simply posting a blog update is not going to make your post go viral. Since Facebook engagement is a two-way street, interacting with your followers is the only way, through which you can get them to comment on your updates.
For example, posting a question like, “Are you looking for the top 10 web hosting companies in India?” “What social media do you use to market your blog?” or “Searching for Bluehost coupon?” could be a great way to get your followers talking.
Further, you can host a contest to liven up your Facebook interaction level or simply comment on your own shares with opinions or tips to get the ball rolling. Just make sure that you check your Facebook profile at least once a day and respond to comments from your followers as quickly as possible.
Why? Simply because tracking your link helps you to get measurable data, which can be used to improve your Facebook marketing strategy.
Plus, Facebook offers a tracking tool known as Page Insights, that allows you to track the performance of your Facebook page and provides a statistical overview that shows
Here’s an example of what it looks like
Thus, by tracking your link, you'll be able to see which links your followers are clicking on, which will help you to build a strong strategic plan to get better results in the future.
Facebook ads are an excellent way via which you can promote your content and build your fan following. Not only are they cost-effective, but they are also the most trending form of online advertising, making it the best marketing tool for all online businesses.
All you need to do is understand where and how much you should spend on Facebook posts, and you can use this idea to your best advantage.
What are its benefits?
So here are the 13 effective marketing techniques to help you promote your blog on Facebook. Use them all in every post update and you’ll soon see a steady rise in your Facebook followers, plus you’ll be able to drive more traffic to your blog.
NOW ITS YOUR TURN
What do you think? Have you previously used any of these Facebook marketing tips? Do you have any advice to share? If so, let me know in the comments below!