How much time and effort were involved when you picked your brand name? Choosing a domain name for your business requires the same amount of consideration. And if you already own a unique brand name, you can quickly get a domain name identical to your business name. It takes care of half of your journey.
In order to choose a perfect domain name for your business, you have to consider a few crucial things, such as pronunciations, credibility, and keywords. With our eight crucial tips, we’ll guide you through the process of selecting a domain name.
- 1. Choose the Right Top Level Domain Extension:
- 2. Give Preference to your brand Name:
- 3. Make a list of Alternative Domain Names for your Business
- 4. Pick a Keyword Specific Domain Name:
- 5. Choose a domain name geared toward business growth:
- 6. Pick a Catchy, Short, and Professional domain name:
- 7. Focus on Domain History Research:
- 8. Things to Avoid when Picking a Domain Name:
2. Give Preference to your brand Name:
Ideally, businesses tend to stick to their brand names while choosing a domain. It is a best practice to find the perfect domain name for one’s business. It also adds more authenticity and credibility to your business. And for these reasons, you’ll need to check if a domain with your brand name is available.
When Domain Name is Available:
We have a business with the name: Snack in Seconds
Note: We have purposefully used a unique name in order to find the exact domain match for the business name.
So, we used Bluehost to find the domain with this name.
After hitting the Search button, we got the following the result:
The domain name is available with the desired domain extension.
When Domain Name is not Available:
Suppose a laptop repair shop names itself Smart Infotech.
When you google Smart infotech, many businesses with similar names pop up on the list. It increases the chances of domain names being taken.
Look at the result below: It clearly states that the domain name is unavailable.
What do you do when your brand name isn’t available? Find out with our next tip
4. Pick a Keyword Specific Domain Name:
Keywords lie at the heart of a Good SEO strategy. Google Search results have become very competitive. And it has become difficult to rank your website on google without SEO. You should consider hiring an SEO expert to help your website succeed on search engines.
One of their key responsibilities is keyword research. Finding niche specific keywords that your website can rank for. With their help, you can find a way to incorporate a keyword into your domain name.
For example: Let’s consider the keyword flower shop. This one is pretty simple. Adding the keyword to the shop name will help you find a keyword specific domain.
We’ll consider the Lavish flower shop as the business name.
We used Hostgator to find a top-level domain for the business, and it is available.
Example 2: Another example would be Snacks corner. It is a popular keyword within the fast-food industry.
We’ll look for a domain for the business: Suvidha Snacks Corner
As you can see, it is easier to find the domain names when you have unique business names.
Adding such keywords to your domain name makes it memorable. All your visitors have to remember is the Lavish or Suvidha, and the rest will come easily.
6. Pick a Catchy, Short, and Professional domain name:
Catchy Domain Name
Apple, Microsoft, Alphabet (Google), Amazon, and Meta all rank in the top 10 largest companies in the world.
Apart from all being well-established and popular in their field, each of these has at least one thing in common. They have a memorable brand name that translates well into their domain.
All five of these are short, memorable, and catchy. They all have the top-level .com domain extension, which also makes it easily accessible.
While selecting a domain name, you have to make sure that it is catchy. People should remember it and type it in the address bar from their memory. For the same reason, you also have to keep it short.
Short and Professional Domain Name:
Let’s compare examples of lengthy and short domain names.
Although to some, the first alternative (a) might look memorable, it is quite lengthy, and people can mistakenly type the wrong spelling.
Instead of going into all those details, keep it short and simple like the second alternative (b).
Similar to your brand name, domain names hold a world of power over your business reputation. It represents you in the digital world. So, when you are picking your domain name, ensure that it is befitting of your business’s stature.
Another thing to consider is the pronunciation of the word. Word-of-the-mouth marketing is an effective tool powered by the proper pronunciation of words. Run a pronunciation test. See how it sounds out loud before you finalize a domain name. Even if someone recommends your brand, people might not understand it. And their societal rules stop them from asking you to repeat the pronunciation again and again.
The point is, it shouldn’t be that hard to understand.
8. Things to Avoid when Picking a Domain Name:
When the desired domain name isn’t available, you might be tempted to change the spelling a bit to get a similar domain name. That idea rarely works as it should. CHances are the two domains might even have similar pronunciations. And in your desire to get a close match to the domain name, you could end up sending all your traffic to the original domain name with the correct spelling.
The need to pick a Creative domain name might have you considering adding special characters such as hyphens to your domain name. We recommend against it. Saying it out loud can be easy, but sharing it with people can be difficult. People might not comprehend the domain name. Even if you mention the hyphen, people would simply type in the full domain. It would not benefit your business.
Avoid using Acronyms. As a fledgling digital presence, you have a long way to go before people start recognizing you with a business acronym. For example, Facebook is also referred to as FB in most social circles. But to reach there, you’ll have to spread awareness about the brand. If you already have an established business with an acronym, that could be an exception.
Other things to avoid include doubled letters in the domain name, the use of confusing words, and using trademarked brand names. The last one could get you sued.