If your website’s theme is amazing and your content quality is rank-worthy, but you are still struggling to rank your website or get enough traffic, then the problem might be SEO-related.
It is only when you know about the issues that you will be able to take the appropriate steps to fix them. Doing this will gradually increase your site’s traffic.
Optimization of a website includes both – implementing the best SEO practices as well as looking after the technical aspect of your website.
To better understand the technical part, it is important to use SEO audit tools. It is a known fact that more than 200 factors and parameters are used by Google for ranking a website. If not all, you must know some of these factors to scale your site.
Thus, here are some paid and free SEO audit tools that you can use to optimised your site for users as well as search engines.
To achieve online success, ensuring your website is well-optimized with the latest SEO factors is of utmost importance. Over time and with each new Google algorithm change and update, the different SEO factors keep evolving, and as such, you need to ensure your site is up-to-date. Also, there might be issues such as broken links, 404 error pages, poor website speed, among others that may further affect your site’s performance. Thus, it is important to find and fix these errors before they cause any issue. To this end, here is a list of SEO audit tools that can help you.
The best part is; Ahrefs covers more than 100+ pre-configured issues of SEO, which includes outgoing links, duplicate entries and resources etc.
With the free version, you'll get limited features. So, buy a premium version if you want to access all features offered by the Ahrefs SEO Audit tool.
It’s a popular audit tool that runs thematic reports and scans the website for 130 different technical errors. It sorts all pages and results of the audit using advanced filters.
SEMrush lets you integrate with Google Analytics, which gives you a complete insight into the website issues. Once you know about it, you’ll be able to fix these issues in no time.
It allows you to conduct a free audit. However, for more features, switch to a paid plan.
Screaming Frog lets you access page titles and meta descriptions that play an important role in SEO. It helps you evaluate the URL structure and internal linking of the website.
It helps find server errors along with broken links on your site. With the free version, you'll be able to crawl 500 URLs while the paid version offers unlimited access.
OnCrawl lets you make smarter website decisions that will help to increase your site’s traffic. It provides an overview of internal linking and reveals how the payload impacts the SEO process.
OnCrawl helps perform cross-analysis to draw fresh conclusions from the website. You can also get a detailed idea about the performance and architecture of the website. It is a premium SEO audit tool that doesn’t have a free version.
It's an extensively known name in the SEO circle. It helps you to discover all the possible ranking opportunities that may help to scale your website.
It identifies errors by Google updates so you can correct them. It is a paid tool that offers three pricing plans.
Most people prefer Google Search Console as a free SEO audit tool. It tracks and monitors the AMP pages and provides crawl stats directly from the Google bots, which may help improve your site’s ranking.
The best part; it sends you email alerts once it identifies the issues of your website. Google Search Console is free to use and great for start-up websites.
It's not only an audit tool but also a site speed testing tool. It provides information on page performance and lets you access web pages with Google Lighthouse.
In total, it covers more than 25 different SEO parameters. The initial period is free after which you have to switch to a paid subscription.
Used by more than 5000 SEO experts, it is the best tool for checking backlinks and tracking keywords. It also provides a complete overview of the loading speed of your website.
SEO Site Checkup also helps you to keep a complete track of the weekly changes made on your website.
It is a simple tool that takes all SEO factors into account. It helps to evaluate your website and generates a sitemap. It allows you to identify SEO errors and provides solutions.
It offers actionable tips and scans all images on your website. It also examines the main parameters of your website.
As speed plays an important role in optimization, you must use this tool for your audit. It is powered by Google Lighthouse and takes into account all the factors of Google ranking.
The best part, it lets you document the page performance of both desktop and mobile versions. PageSpeed Insights is free to use and helps improve the performance of your site.
Each SEO audit tool has its unique features and functions. Choose a tool based on your website’s requirement and budget. All these tools will help you to thoroughly examine your site's ‘SEO Health’ and provide helpful suggestions on how to rectify common errors. Thus, take your pick from this list and buy, download and use it today to improve page speed and ranking in SERP.